JACK DANIEL’S SINGLE BARREL
Although its been around for more than 15 years, Jack Daniel’s high-end bourbon Single Barrel had never been marketed before. In September we worked with Arnold Worldwide to create the brand’s first-ever marketing images. The project took me back home to Charleston S.C. for a grueling and heroic two-day shoot on two area plantations.
Logistics for more than 30 people in a remote location presents unique challenges. I’m grateful to the crew for the long hours under difficult conditions. Thanks to Ed August, Marnie Clayton, Chris Cochran, Richard Coen, Stephen Coker, Shelby Dennis, Jess Dudley, Becca Dupree, Elizabeth Goff, Meghan Erwin Hack, Captain Jose Hernandez, Lewis and Frances Horton, Margaret Houston, Lindsay Hutchens, Kenneth Hyatt, Sean Johnson, Deborah Kaufman, Anna Kemper, Maggie Kennedy, Craig Oppenheimer, Walker Purcell, Bill Sallans, Justin Schram, Richard Stoney, Steven White, plus the teams at Arnold and Jack Daniel’s. It was a huge team effort.
The first set of images from the shoot were recently released in print ads in Garden & Gun and Ducks Unlimited Magazines - as well as Single Barrel’s digital and social media. We just wrapped up sending over 13 more images to be included in ads throughout the year.
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